ith the holiday season experience. Organize your
ramping up, shoppers are products in a way that makes it
coming online in droves. easy for customers to zero in on
In fact, online holiday sales what they’re looking for. Group
this year are predicted to items into categories such as
increase twenty percent, as “Gifts for Him,” “Gifts for Her,”
consumers grow more and more “Toys for Ages 2-4,” etc.
accustomed to the ease and
convenience of shopping online. 3.Offer gift certificates.
Internet business advisor Ana Explains Rincon, “Many buyers
Rincon (exactly what to
href="http://OnlineBusiness.About get, and a gift certificate is a
.com" great alternative.” With online
title="http://OnlineBusiness.Abou delivery, buyers can purchase all
t.com" target="_blank">on
color="#001000" Christmas Day and still have
size="-2">http://OnlineBusiness.A purchases reach their recipients
bout.com) reveals on time.
ten tips for increasing your
online sales over the holiday 4.Offer gift wrapping and gift
season: cards. People shop online to
save time and avoid hassles. They
1.Fine-tune your website. don’t have time to physically
The biggest buying season of the receive the gifts they order, and
year is not the time to have a then wrap and resend them. By
slow-loading site or pages not providing this service, you add
found—busy holiday shoppers won’t value to your products and gain a
wait around. competitive edge.
2.Guide your customers’ 5.Offer wish lists. Many
shopping cart systems already nt>, seventy-five percent of
have a wish list feature built consumers view free shipping as a
in. Shoppers should be able to major selling point. When they
choose what they like from your don’t have to calculate those
site, create a list, and store it extra fees, it’s that much
there for other buyers to simpler and more convenient for
reference, or have it emailed them. So in the end, both you and
directly to them. your customer are happy.
6.Make shipping and delivery 8.Utilize pay-per-click
information highly visible on advertising. This type of
your website. Holiday marketing produces quick
shoppers’ number one concern is turnaround. Decide on your budget
that their recipients’ packages and keywords, but be flexible as
arrive on time. Make it easy for you go and make adjustments as
your customers—tell them exactly needed.
how many days they have left to
order and be sure their gifts 9.Build an email campaign
will get there by Christmas. around the holidays. Suggests
Rincon, “Use your newsletters and
7.Offer free shipping. emails to share gift tips and
You’re not taking a loss announce special sales… Mix
here—you’re just building informational newsletters with
those costs into your price. promotions and product specials.”
According to a survey by href="http://Shopping.org" 10.Offer multiple payment
title="http://Shopping.org" options. Buyers expect to be
target="_blank">color="#001000" PayPal and other alternative
size="-2">http://Shopping.org
widespread. You severely limit to go around the e-commerce
your sales and your customers industry. By employing these
when you only accept payments by simple techniques in your
money order or wire transfer, so e-business, you can maximize your
offer as many options as you can. share of those sales and cash in
on the year’s busiest retail
With online sales projected at 33 season.
billion dollars this holiday
season, there’s plenty of profit
About the Author:
Chris Malta and Robin Cowie of WorldwideBrands.com are the Writers and Hosts of The Entrepreneur Magazine EBiz and Product Sourcing Radio Shows. Click Here for more FREE eBiz info from Entrepreneur Magazine Radio!
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