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Holidays In Malta Get Media Boost
fter some years of a November last year, and this
declining tourist market, March from Dublin.
the Mediterranean island of
Malta is seeing a revival in her In addition to the new Ryanair
fortunes as a mainstream tourist services, the island's own
destination. airline, Air Malta, has run a
successful campaign of its own
The prospects for the island have for cheap Malta flight deals, and
improved dramatically over the from May launched a new route
last year. At one point in 2006 from Liverpool to Malta. Further
there was speculation that a visitors are expected from Spain
major British tour operator was and Germany, following agreements
considering taking the holiday with airlines to provide cheap
island out of its brochures, but Malta flights outside of Malta's
this year, having stared at the traditional market.
possibility of slipping to a
niche travel destination, Malta The extra visitor numbers are
is enjoying an upswing in visitor being boosted by more media
numbers. coverage in Malta's traditional
core market of the United
The danger of slipping to a niche Kingdom, with daily and Sunday
travel status, and the subsequent newspapers featuring Malta more
economic consequences for the as a suggested location for a
Malta tourist industry, is holiday.
thought to be part of the reason
why the island was galvanised According to UK based travel site
into finally accepting low cost YourMalta.com the number of
flights from her main UK and enquiries from British
Irish markets, with Ryanair journalists asking for
starting flights from London in information about Malta in the
first three months of 2007 is up ten million viewers an episode,
significantly from 2006. and as recently as April this
year reached twelve million.
'Malta seems to have come back on
travel writers' radar', they say, 'If it were to happen,'comment
'We've been pleasantly surprised YourMalta.com, 'It could be a
at the number of national major boost for the winter season
newspapers asking us for quotes. and for summer 2008 too. A half
The same has happened with hour episode on Malta will reach
journalist enquiries for property more people over a longer period
in Malta, showing perhaps that of time than a tourist authority
increased media interest for could hope to with a series of
Malta holidays is no twenty or thirty second
coincidence.' advertisements, it would be worth
millions in equivalent
But there could be a bigger boost advertising.'
for Malta in the autumn if
discussions concerning a British In addition to reaching Malta's
TV soap comes to fruition. prime UK market, additional
benefit for the Malta holiday
Local media in Malta reported industry would come from Canada
recently that talks were taking and Australia, where the show is
place with Britain's favourite TV aired some weeks after the UK.
soap, Coronation Street, about
filming an episode on the island. In conclusion, YourMalta say that
increasing and sustainable
Coronation Street is the world's tourism for Malta has to come
longest running soap, and first from repeat visitors who enjoy
broadcast in 1960. Viewing their first visit to the island,
figures in the UK regularly top with good Malta hotels being a
key factor. considered. We don't expect Malta
to start reaching top ten
'If Malta can achieve more favourite destination polls, or
frequent mentions in the UK to become as related to holidays
national press, travel programmes as Majorca is for example - but
and other media it will influence to get somewhere close to what
the buying public when it comes Cyprus has achieved could be an
to deciding where to go on achievable aim, and should be.'
holiday. The more Malta is
mentioned the more likely it is Time will tell if it can be for
that the island will be Malta.
About the Author:
YourMalta.com offers travel and business reviews and details of cheap Malta flights and accommodation, with a map of Malta.
Read more articles by: Roger Munns
Article Source: www.iSnare.com |
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