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Letting Your Holiday Villa In Europe
wners of villas in France, commission.
Spain and the Algarve who
come to us do so for two You might need help describing
reasons: firstly they don't know your villa to the best effect.
how to market their house, and For example, your views might be
secondly, they worry about damage stunning, but sadly that is not
to their house. Agents can help worth much in the market these
with both of those things to some days - to some customers
extent, but are they worth the 'stunning views' sounds like
commission? The answer is it something that people say when
depends. they can't think of anything else
to say. In an oversupplied
Marketing is more than just marketplace you need to make a
advertising. The villa rental house stand out.
market in Europe is now very
price sensitive, at all levels. Choice of tenants is the area
Customers do their research and where agents can really add a
know precisely what a villa is lot. Letting your pride and joy
worth. Set your pricing too high to strangers can be scary to the
and your house will stand empty: uninitiated. Established agencies
set it too low and you will be have long lists of happy
full by March and wish you had customers who come back year
asked more. A good agent can tell after year, and whom they know
you what it is worth and has a often personally. If you are
lot of data on which to base that going to let strangers stay in
advice. But do your research and your house then it is comforting
you will know what your villa is to know that at least they are
worth as well. If you are friends of friends.
confident in your ability to do
that then you can save yourself a The position of agents in the
market used to be controlled by take responsibility for it.
marketing media. Press
advertising and publishing If you do decide to use an agent,
brochures is expensive, and in you can go one of two ways.
the pre-Internet world it was Either you will make an exclusive
prohibitive for individual deal with an agent who is
owners. The Internet has changed prepared to commit to a certain
the villa rentals industry for number of weeks per year, or you
good by making maPalmerketing will operate on an ad hoc basis,
accessible to non-tech-savvy typically with more than one
owners: all you need to do is agent offering your house. Agents
make a website (most children can who are prepared to risk the
do that bit) and open and Adwords former and few and far between,
account: bid 50p a click for a and the few that are around will
very specific keyword that the typically offer much less than
most qualified leads will be the house is worth, but it is
searching on, and you will also the worry-free option.
probably do OK. But probably is Probably the best of both worlds
not good enough for some people: is to use agents and offer
if your holiday villa budgeting yourself: that way you acquire
is dependent on holiday lettings the judgement you need and still
(unwise but sometimes necessary) have somebody to advise you and
then you need to be sure that take an interest in achieving a
some professional person will good return on your investment.
About the Author:
Seb Palmer works for Palmer and Parker an establised agency advising clients on offering their villas in France, Spain and the Algarve since 1971.
Read more articles by: Seb Palmer
Article Source: www.iSnare.com |
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