Newcastle s One And Only

N ewcastle is thought to be        beer the distinctive flavour that  one of the first places in      we know today and, as a result,    Britain to brew beer, so        the ale swept the board at the     it’s appropriate that one of its      1928 International Brewery         ales has become something of an       Awards. Newcastle Brown Ale        institution. Indeed, Newcastle        picked up a number of prestigious  Brown Ale has become as               gold medals at this festival and   synonymous with the city as           images of these awards still       Guinness has with Dublin, and         adorn the beer’s distinctive       when we think of Newcastle, a         label today.                       bottle of this special brew is                                           one of the first things to come       Newcastle Brown Ale is a dark      to mind.                              brown ale, which has been brewed                                         in the city since 1927 by          Newcastle Brown Ale is a dark         Newcastle Breweries. Although the  brown ale, which has been brewed      company closed their Tyne brewery  in the city since 1927 by             in 2005, they ensured that         Newcastle Breweries. Although the     production remained relatively     company closed their Tyne brewery     local by moving to nearby          in 2005, they ensured that            Dunston, in Gateshead.             production remained relatively                                           local by moving to nearby             In 1928, a year after the beer’s   Dunston, in Gateshead.                launch, its label got another                                            important addition. The infamous   Colonel J. Porter created             blue star was added, with five     Newcastle Brown Ale in 1925,          points to represent the five       although he continued to              founding breweries in Newcastle.   fine-tune the recipe for a            The slogan ‘The One and Only’ was  further three years. By 1928, his     added in the 1980s, as an          experimentations had given his        affectionate nod to a vintage      advert for the ale. There have        has since transformed it into one  also been a number of other           of the country's best-selling      changes to the label over the         bottled ales. The success of       years; in 2000, the 'Ale' was         ‘Newkie Brown’ certainly doesn't   dropped from its name and the         stop there; it is now available    beverage was referred to as           in bottles and occasionally on     merely 'Newcastle Brown' in a bid     draught throughout the US and it   to attract younger drinkers.          can also be purchased in a         However, the 'Ale' was rightfully     variety of British pubs in         reinstated in 2004, when it was       Australia and New Zealand. The     discovered that the change of         question is, what’s next for       name had no positive impact on        Newcastle’s favourite tipple? As   sales. In 2006, a special edition     more and more countries adopt it   Newcastle Brown Ale label was         as their 'one and only,' it        produced in the city's football       certainly looks set to go from     stripes to commemorate the            strength to strength.              retirement of Newcastle United’s                                         Alan Shearer. Similarly, the ale      Newcastle Brown Ale is a dark      was temporarily renamed 'Maximo       brown ale, which has been brewed   Brown Ale' in 2007 to honour          in the city since 1927 by          Maximo Park, a Newcastle-based        Newcastle Breweries. Although the  Indie band.                           company closed their Tyne brewery                                        in 2005, they ensured that         Although it was largely               production remained relatively     unavailable in the Midlands and       local by moving to nearby          South East until the late 1980s,      Dunston, in Gateshead.             a successful advertising campaign      About the Author: Author: Beverley Bukowski Website: http://www.escortnewcastlekirsten.co.uk Beverley Bukowski is a former model from Newcastle, UK. She is a keen amateur journalist and used to be a Newcastle escort. Published At: www.Isnare.com