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Themed Boutique Hotels
f you really want to stay wider market.
in a memorable hotel,
choose one with a strong The planning
design theme. Far more than
having room names with a common Once a theme has been settled on,
link, a strong design runs a great deal of planning is
through everything the hotel required in order to ensure that
does, and makes the whole guest the design is properly thought
experience more interesting. through rather than just based on
Choosing a definite theme can be a couple of colours and a few
a risk though and only those who pieces of artwork. Creating an
have planned, researched and individual hotel through themed
marketed properly pull it off. design is a challenge and the
planning process needs to be
The theme organised and well-managed to
ensure that the eventual design
A hotel can base its design runs clearly through all the
around any theme, and most of the hotel’s rooms and spaces.
obvious ones have been done:
books, music and artists, for The execution
example. Ideas for a theme need
to be matched with a market for Once the design has been
that theme, to ensure that the approved, the project moves on to
hotel can maintain profitable execution. This usually includes
occupancy rates without having to some architectural and building
compromise on its design work as well as decoration,
principles. This is easier said furnishings and fittings. For a
than done, and some hotels have themed design to work well,
to tone down their original everything has to be from
designs in order to attract a authentic sources, so hotel
owners and designers often spend but a target market should have
some time finding exactly the been established at the very
right furniture, art and beginning and this market now
accessories to create the themed needs to know about the hotel and
look they are looking for. It is what it offers. From magazines to
this attention to detail and online advertising, the hotel
finish that often distinguishes a needs to use its strong theme to
boutique hotel from a attract attention and from that,
run-of-the-mill hotel. to attract bookings.
The marketing A strongly-themed hotel usually
narrows its market, but if the
Once the hotel is nearing design and execution are properly
completion, the owners need to planned and managed, the hotel
market it. The best way to do can fill a niche and enjoy high
this often depends on the theme, occupancy rates.
About the Author:
Chic Retreats is a collection of small, individual hotels around the world that offer the traveller a true taste of luxury and service. Visit our website by clicking on Boutique Hotels
Read more articles by: Chic Retreats
Article Source: www.iSnare.com |
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